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He led the joint venture between Design Holding, a global group in the high- end design sector jointly controlled by Investindustrial and The Carlyle Group, and Fendi, the Italian luxury brand part of LVMH, to develop Fendi Casa under Fashion Furniture Design , which was born on May 4, 2021. According to the brand, it chose the Philippines as its third showroom location in the world because of Filipinos' growing fondness for luxury fashion and interior design. Nestled at the 10th floor of Twenty-Four Seven McKinley, 24th St. corner 7th Avenue McKinley Parkway, in the heart of Bonifacio Global City, Taguig’s financial and lifestyle district, the 220 square-meter showroom aims to unite fashion, architecture, craftsmanship and design in a masterful and immersive experience.
Soon winning international acclaim, the brand emerged to be renowned for its elegance, craftsmanship, innovation and style. The collaboration with the late Karl Lagerfeld began back in 1965 and lasted for 54 years or until Karl’s death in 2019. With 6,350 square feet, the black and white exterior with large windows is minimal, yet creates a conversation between the inside and outside of the boutique.
Armchairs & Daybeds
The store is designed as a gallery space, but one immersed in the history of the Roman fashion house, and obviously, incorporating many nods in the settings. The building’s façade maintains its original aesthetic, but the shop windows are adorned with see-through LED curtains, which line up three floors vertically and decorate the six windows, express the image of Palazzo della Civiltà Italiana a.k.a. Fendi‘s headquarters in Rome. Much later one of the lines the company Fendi has become the line items of fur and skin, which determined the cooperation of this Italian fashion house with furniture manufacturer Club House Italia. A collaboration of two iconic brands was the creation of a unique style based on tradition and fashion. Marble stairs lead up to the second floor, featuring a setting with Italian-designed furniture in an open space accented with warm gold in soft shades of natural colours such as ivory, and presenting the women’s ready-to-wear collections. Behind a three-dimensional brass sliding door, an intimate V.I.P. room with curved ivory mohair walls and a pink carpet.
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Fendi Casa opens first Asia store in the Philippines
The new boutique includes Viennese artist Lukas Gschwandtner’s triclinium formation of chaise lounge chairs, one of which is located in the show window of the new boutique, representing the link between Fendi and Fendi Casa. The store is expected to open in March, ahead of the international furniture and design trade show Salone del Mobile, slated to run April 5 to 10 in Milan. The boutique opened in conjunction with DesignFMiami, a limited-edition international design fair drawing, collectors, gallery owners, designers, curators, and critics from the US and internationally. Fendi has been a part of this event, working with established and up and coming designers like Cristina Celestino, Chiara Andreatti, Dimorestudio, Formafantasma, and Peter Mabeo.
Designed by the Fendi Architecture Department, with the aim of linking Fendi and Fendi Casa shops around the world. The FF logo is re imagined in a unique pattern that’s found on the walls while the ceiling around the boutique includes relief decorations. Spread out over two levels, it’s clear to see the Roman touches around the Maison. Surfaces are brushed in steel and champagne-colored metal, and Arabescato Vagli marble and concrete are modulated and juxtaposed to accentuate each piece in the collection. FF Design develops the new Fendi Casa collections, available through selective retail and a network of new single-brand shops, which also aim to offer interior design services and improve the customer experience.
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As reported, in May the Rome-based luxury company partnered with Design Holding, jointly controlled by Investindustrial and The Carlyle Group, to create Fashion Furniture Design, or FF Design, to develop theFendiCasa business. The home line was previously produced and distributed by licensee Luxury Living, operating through Club House Italia. Dedicated to Fendi's home line, the store will open in March, ahead of the international furniture and design trade show Salone del Mobile. ShippingWe currently offer Free and Next Day international shipping and accept returns within 7 days of completely unused condition. Fendi's tradition of savoir-faire, craftsmanship and innovation informs the new Fendi Casa collections – a complete range of designs that showcase the maison's signature artisanal heritage and distinctly modern vision. In 1992, Silvia Venturini Fendi seconded Karl, her mentor, as Artistic Director.
The new collections were conceived through the partnership between Silvia Venturini Fendi and designer selected by the creative director of Fendi Casa herself. These joint initiatives explore a variety of styles of expression, all of which are connected by a curated attention towards creativity, materials and details. The products are then designed and produced with this vision in mind, bringing together some of the most creative designer of our time. Under this new joint venture, Silvia Venturini Fendi, the house’s director of accessories and men’s wear continues to creatively lead the Casa collection, and with Brunschwig the designer has been spearheading a major evolution of the line. Meanwhile, the house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925. After the opening of the first Fendi boutique, a handbag shop and fur workshop followed.
In 1994, she is given responsibility of Leather Goods Accessories and then the direction of the Menswear line. In 2000, the LVMH Group acquired Fendi, becoming in 2001 its majority shareholder. In September 2020, Kim Jones is appointed Artistic Director of Couture and Womenswear, while Delfina Delettrez Fendi, fourth generation of the Fendi family, joins the Maison as Artistic Director of Jewelry. Today, Fendi is synonymous with quality, tradition, experimentation and creativity.
At the moment we are replenishing the product catalogue and only a small part of the furniture assortment which we can offer you is represented on our website. Fendi carries out its projects in small numbers, creates them in the utmost secrecy till the moment of admission to the salons, intriguing customers and competitors. The second Fendi Casa boutique is a part of a strategic development with Design Holding. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. The new Fendi Casa collection marks the start of a prestigious partnership with Design Holding – the world’s leading high-quality design group.
The interior plays with materials that highlight Fendi’s design codes and tradition of dualism, pairing industrial cement columns and beams with luxurious touches of marble, brass and steel, accentuated with plush carpeting. Alternating materials on the floor and walls add depth and accentuate women’s leather goods and accessories. The Arabescato Vagli marble is reminiscent of Roman architecture and creates a magnificent atmosphere. Leather cushions and gold elements are placed parallel to the sales floor on a concrete bench in the centre of the shoe area. Photo courtesy of Fendi CasaA few days ago, Fendi Casa opened it’s first flagship store in Miami, in the heart of the Design District, a bustling neighborhood of avant-garde creativity that boasts fashion and design boutiques. Silvia Venturini Fendi, creative director of the Fendi Casa Collection and artistic director of Fendi accessories and menswear, and Alberto Da Passano, CEO of design hosted guests.
The history of furniture Fendi originated in 1925, when in Rome have led by Adele and Edoardo Fendi family workshop for the production of handbags, belts and fur coats of their own production. Small workshop gradually gained a reputation and became popular among Italian aristocracy and make things worse. Founded in November 2018, Design Holding comprises design, furniture and lighting companies B&B Italia, Flos and Louis Poulsen. In April, Design Holding entered into an agreement to acquire YDesign, one of the leading digital platforms in the U.S. for e-commerce in high-end lighting and furnishing products. The first Casa collection created through the FF Design joint venture was previewed in October, staged at Fendi’s headquarters in Rome, at the Palazzo della Civiltà Italiana, and it will be fully unveiled during the next edition of Salone del Mobile next year. I consent to the processing of my personal data to create customer profiles for direct marketing purposes by the companies of the Design Holding Group as joint controllers.
The Materioteca is a room where customers, architects, and interior designers can through an immersive experience sample a range of materials in the Fendi Casa Collection for the purpose of personalization and bespoke design. Thierry Lemaire designed the Grand Plié sofa and armchairs, with a crafted metallic structure reminiscent of the ballet move supporting the seating in velvet and bouclé. Serge Brunschwig, chairman and chief executive officer of Fendi, underscored the “unique location” of the store, and emphasized how the retail project stems from the new partnership with Design Holding and how it reflects the “great synergy” between the Fendi brand and its Casa collection. “The opening will reinforce Fendi’s presence in Milan to highlight the importance of this city as Italian capital of fashion and design,” he said. Fendi Casa, luxury home label of Italian fashion house Fendi, recently swung open its third showroom in the world –... MANILA, Philippines — Fendi Casa, luxury home label of Italian fashion house Fendi, recently swung open its third showroom in the world – the first in the Philippines and in Asia.
Boosting the sense of luxury even further is a lounge area surrounded by glass walls, glowing ceilings and ivory-coloured curtains adorned with the FF logo designed by the late Karl Lagerfeld. Adjacent to this space, the men’s section can be found, featuring a setting with wood accents and leather sofas for a warm, masculine feel. Bright colours tell the story inside, adorned with fur benches, carpets, metal ceilings, and precious marble walls such as Pink and Juliet Crystal, Green Patagonia and Alaska White. Upon entering the premises, shoppers see a spherical object suspended in the centre of an atrium, accentuated by a combination of modular circular ceiling lamps. Glass objects that can be seen from the façade provide customers with a unique experience. Further upstairs from the mirrored walkway, a Fendi First bag sculpture is on display.
Fendi has relocated its Midtown flagship store to an even more prominent location. (641 sqm.) spread across two floors of the historic Fuller Building on the corner of Madison Avenue and 57th Street, the undisputed epicentre of luxury retail in New York City. The interior of the expansive premises have been designed in-house by Fendi‘s creative directors Kim Jones, onboard since late last year to co-design the women’s collections, and Silvia Venturini Fendi.
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